Portfolio — 10 projects

Work that spans
brand, motion & packaging

A selection of projects featured on the homepage — from identity systems and motion reels to product packaging designed to perform on shelf and screen.

Brand Identity

Logos & visual systems

Ancient History Buff

Educational brand identity

2024

A full brand identity for a YouTube educator who needed history to feel urgent and visual — not dusty and academic. Built for a creator scaling from 700 to 85K subscribers.

Logo suite with favicon, wordmark, and social avatar variantsModular template system for thumbnails and course graphicsEarned a 5-star Upwork review — client's channel grew to 85K subscribers
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Ancient History Buff

Cafe Day

Hospitality branding

2024

A complete brand identity for a neighbourhood cafe concept that wanted to feel like your favourite daily ritual — warm, familiar, and quietly distinctive.

Primary logo with stacked and inline lockup variantsFull rollout across menu, signage, cups, and social templatesPalette and type system documented for consistent in-house use
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Cafe Day

SmartLayers

Tech brand identity

2024

Visual identity for a B2B technology product that needed to look credible to enterprise buyers from day one — without the sterile coldness most SaaS brands default to.

Logo system with icon, wordmark, and combination markPitch deck and UI-ready template setBrand guidelines covering colour, type, spacing, and icon usage
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SmartLayers

Yardvis

B2B SaaS logistics platform

2024

Brand identity for a dock operations SaaS platform that helps truckers and logistics supervisors reduce detention fees and bring order to chaotic yard workflows.

Logo mark designed for both digital UI and physical signageIdentity system built to work across B2B sales decks and in-app UIFull brand guidelines covering mark usage, colour, and typography
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Yardvis

Visual Design

Motion & social creative

Social Media

Reels & feed creative

2024

A body of social content created for brand campaigns — designed to stop the scroll in the first frame and hold attention through to the end.

Reel-first content designed for vertical and square formatsVisual grammar system for consistent multi-format outputFeed and story creative for active brand campaigns
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Visual Campaign I

Motion graphics

2024

A motion graphics campaign built for digital-first placements — premium feel, fast pace, designed to perform on mobile feeds and widescreen displays equally.

Master composition built for multi-format exportVisual rhythm designed for silent autoplay performanceCampaign-grade motion with social-native pacing
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Packaging Design

Product & retail design

Solera Hair Masque

Beauty packaging

2024

Primary packaging design for a luxury hair masque that needed to hold its own on shelf against established beauty brands — and convert on ecommerce without a physical presence.

Primary pack design with finish and substrate specificationsHierarchy built for both shelf impact and ecommerce photographyWarm, tactile colour story distinct from category conventions
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Solera Hair Masque

aya. Body Butter

Skincare packaging

2024

Packaging identity for a DTC skincare brand built around the idea that nourishment should feel unhurried — calm, botanical, and quietly considered.

Label system designed to scale across multiple SKUsDeliberately restrained layout — every element earns its placeBotanical illustration integrated as a system element, not decoration
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aya. Body Butter

Lumora Perfume

Fragrance packaging

2024

Fragrance packaging for a new luxury perfume brand — designed to feel like something you keep on your vanity as much as something you wear.

Packaging architecture designed for a multi-variant fragrance lineFoil stamping and tactile finish specifications includedTypography treated as a primary visual element, not supporting copy
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Lumora Perfume

Livora Vitamins

Wellness packaging

2024

Supplement packaging for a wellness brand navigating the tension between clinical credibility and lifestyle appeal — designed to work in pharmacies and DTC equally.

Information hierarchy built to meet regulatory requirements without visual clutterFour-SKU system with consistent architecture and variant colour codingPalette chosen to bridge clinical credibility and lifestyle warmth
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Livora Vitamins

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