Lumora Perfume
Fragrance packaging
Fragrance packaging for a new luxury perfume brand — designed to feel like something you keep on your vanity as much as something you wear.
Client
Lumora
Role
Packaging designer
Year
2024
The challenge
Fragrance is one of the hardest packaging categories to get right. The product is invisible — the packaging is the entire sensory experience before the cap comes off. Lumora needed to communicate luminosity, depth, and sophistication without defaulting to the overused black-and-gold luxury shorthand. Variant differentiation also had to be clear while maintaining a unified family feel.
The approach
The design system was built around the interplay of light and shadow — a deep midnight base with a foil-stamped logomark that catches light differently depending on angle. Each variant was distinguished through a secondary colour accent applied to a single structural element, keeping the family cohesive while making individual bottles immediately identifiable. Typography was set in a refined display serif at large scale — the brand name becomes part of the visual composition, not just a label.
Project highlights
Packaging architecture designed for a multi-variant fragrance line
Foil stamping and tactile finish specifications included
Typography treated as a primary visual element, not supporting copy
Next project