Cafe Day
Hospitality branding
A complete brand identity for a neighbourhood cafe concept that wanted to feel like your favourite daily ritual — warm, familiar, and quietly distinctive.
Client
Cafe Day
Role
Brand designer
Year
2024
The challenge
The cafe category is saturated with two extremes: generic coffeehouse beige or try-hard minimalism. Cafe Day wanted something in between — approachable enough for a first visit, refined enough to build loyalty. The identity needed to work on everything from a paper cup to an Instagram story without losing its personality.
The approach
I anchored the identity in a rounded, hand-influenced mark with a colour palette built around warm terracotta and cream — colours that read as appetising without screaming 'coffee shop'. Typography was set in a slightly quirky serif to add character. The full rollout covered menu cards, signage, packaging, and a set of promo templates the owner could update themselves.
Project highlights
Primary logo with stacked and inline lockup variants
Full rollout across menu, signage, cups, and social templates
Palette and type system documented for consistent in-house use
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