Ancient History Buff
Educational brand identity
A full brand identity for a YouTube educator who needed history to feel urgent and visual — not dusty and academic. Built for a creator scaling from 700 to 85K subscribers.
Client
Jane (YouTube) — Upwork 5-star
Role
Brand & visual designer
Year
2024
The challenge
History content has a serious image problem online — it either looks like a textbook or tries too hard to be edgy. Jane needed an identity that felt genuinely curious and editorial without leaning on the usual parchment-and-quill clichés. It also had to hold up across YouTube thumbnails, course landing pages, and social graphics simultaneously.
The approach
I built the identity around an archival editorial system — tight serif headlines paired with raw texture overlays, a warm amber and charcoal palette that felt aged but not tired. The logo mark was designed to scale cleanly from a 32px favicon to a 6-foot banner. Templates were built modularly so Jane could produce new content without breaking the system.
Project highlights
Logo suite with favicon, wordmark, and social avatar variants
Modular template system for thumbnails and course graphics
Earned a 5-star Upwork review — client's channel grew to 85K subscribers
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