Social Media
Reels & feed creative
A body of social content created for brand campaigns — designed to stop the scroll in the first frame and hold attention through to the end.
Client
Brand campaigns
Role
Social & visual designer
Year
2024
The challenge
Social content lives or dies in the first half-second. The briefs required visuals that felt native to the feed — not like ads — while still communicating brand clearly. Consistency across different formats (square, vertical, story) without a rigid template system was the core tension to solve.
The approach
Each piece was built around a single visual hook — one dominant element that earns attention before any text is read. From there, type and motion were layered to guide the eye naturally. Rather than building locked templates, I developed a flexible visual grammar — consistent colour and type rules that could flex across formats without breaking brand cohesion.
Project highlights
Reel-first content designed for vertical and square formats
Visual grammar system for consistent multi-format output
Feed and story creative for active brand campaigns
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