Yardvis
B2B SaaS logistics platform
Brand identity for a dock operations SaaS platform that helps truckers and logistics supervisors reduce detention fees and bring order to chaotic yard workflows.
Client
Yardvis
Role
Brand designer
Year
2024
The challenge
Logistics software has two audiences with opposing expectations — enterprise operations managers who need to trust the product immediately, and on-the-ground drivers and supervisors who need it to feel fast and intuitive. Most logistics brands pick one and alienate the other. Yardvis needed to work for both without feeling like a compromise.
The approach
The identity was built around the idea of precision under pressure. A strong geometric mark, a high-contrast dark palette, and industrial-weight typography communicate authority and speed simultaneously. I deliberately avoided the soft, rounded aesthetics common in modern SaaS — Yardvis needed to feel like it belongs in a warehouse, not a co-working space. The system was designed to scale from app icons to sales decks to truck-side signage.
Project highlights
Logo mark designed for both digital UI and physical signage
Identity system built to work across B2B sales decks and in-app UI
Full brand guidelines covering mark usage, colour, and typography
Next project